Doc Searls is on a tear with Beyond ad blocking — the biggest boycott in human history and his Ad Block War series of posts. There’s a commonly heard cry from the Ad Tech industry (short for advertising technology, a vast middle layer between the companies that place advertisements and the sites that use ads as a source of income) that people shouldn’t use ad blockers because “it breaks the social contract.” No, ‘fraid not: How adtech, not ad blocking, breaks the social contract. There is no “social contract” anymore than an informed acceptance of contracts we probably don’t understand and probably wouldn’t sign if we knew what the terms actually meant.
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Over at Future Tense (Slate), Irina Raicu wrote a great letter to Corporations. It begins:
These days, “big data” is all in the news. Generally speaking, the phrase “big data” is a marketing and hype placeholder for stores and streams of data that are unstructured (or minimally so: media, location, text, graphic, logs, et al.), of large volume (from within corporations as well as from mobile, tracking, and other devices), and constantly being generated (“real-time data,” flows of transactions, user uploads, newly created stats and analytics, etc.). The idea of big data represents The Internet + The Internet of Us + The Internet of Things–everything we can know, measure and analyze about what’s going on in the world. Continue reading